The Generate Posts page is your command center for creating social media content. Upload documents, articles, or any source material, and our AI transforms it into engaging posts optimized for each platform. Customize the tone, length, and style to match your brand voice.
Multiple Source Types
PDF, DOCX, PPTX, XLSX, URLs, and plain text
9 Platforms
LinkedIn, X, Facebook, Instagram, and more
Templates & Hashtags
Save and reuse your favorite configurations
Navigate to Generate
Click "Generate" in the dashboard sidebar to open the post generation page
Select Your Sources
Choose individual files or entire folders from your source library
Choose Platforms
Select one or more social networks (one post is created per platform)
Configure Your Settings
Set tone, length, add your prompt, enable hashtags and CTAs
Generate & Review
Click Generate to create drafts, then review and edit on the Review page
Sources are the content foundation for your generated posts. The AI analyzes your sources to extract key insights and create compelling, relevant posts.
You can select individual source files or entire folders. When you select a folder, all sources within that folder are automatically included. Selected items appear as badges showing the file name or folder name with the file count.
Tips for selecting sources:
Content Limits
To ensure optimal performance, source content is limited to 50KB per source and 100KB total. Very large documents are automatically truncated while preserving the most relevant content.
Each platform has unique characteristics. The AI automatically optimizes content for each:
Max: 3,000 chars
Professional, insights-focused
X
Max: 280 chars
Concise, engaging hooks
Max: 63,206 chars
Conversational, community
Max: 2,200 chars
Visual-first captions
Threads
Max: 500 chars
Casual, authentic
TikTok
Max: 2,200 chars
Trendy, engaging
YouTube
Max: 5,000 chars
SEO-optimized descriptions
Max: 40,000 chars
Community-appropriate
BlueSky
Max: 300 chars
Brief, punchy
Set the voice and style of your posts:
Control how long your posts should be:
When enabled, the AI automatically includes platform-appropriate hashtags based on your content and industry. Great for increasing discoverability.
Include a CTA to drive engagement. The AI adds appropriate prompts like "Comment below," "Share your thoughts," "Click the link," or "Follow for more" based on your content.
The prompt field lets you provide specific instructions for how the AI should generate your posts. While optional, a well-crafted prompt significantly improves output quality.
Example prompts:
Add a URL to include in your generated posts. This is perfect for driving traffic to your website, blog, product pages, or landing pages.
Use cases for links:
Save time by creating reusable templates for your most common generation configurations. Templates store your prompt text, tone, length, platform selections, and hashtag/CTA preferences.
Template examples:
Hashtag groups let you save collections of related hashtags for quick insertion into your prompts. Instead of typing hashtags manually each time, insert an entire group with one click.
Example groups:
#marketing #digitalmarketing #socialmedia #contentmarketing #branding
#tech #innovation #startup #technology
#motivation #success #mindset
Agencies managing multiple clients can configure unique brand voices for each client. When generating posts, select a client to automatically apply their brand settings.
Brand voice settings applied:
Tip: Set up client brand voice in the Client Management section under Team settings. The more detail you provide, the better the AI matches the client's unique voice.
Understanding the post generation workflow helps you make the most of the AI generation process.
Generate creates draft posts
Clicking Generate creates one draft post per selected platform. Posts are saved as drafts, not published.
Automatic redirect to Review
After generation, you're automatically taken to the Review Posts page to edit and refine your content.
AI content generation on Review
The actual AI-generated content is created when you view the post on the Review page, allowing for real-time refinement.
Edit, schedule, or publish
From Review, edit your posts, add images, schedule for later, or publish immediately to connected accounts.
Plan Limits
Your subscription plan determines how many posts you can create each month. The Plan Limit Banner at the top of the page shows your current usage. Post counts are incremented when posts are published, not when drafts are created.
Use quality sources
The AI output is only as good as the input. Use detailed, well-written sources for the best results.
Match tone to platform
LinkedIn calls for professional tone, while TikTok and Threads work better with casual, fun content.
Review and personalize
Always add your unique perspective. AI provides a starting point—make it yours on the Review page.
Test different lengths
Some audiences prefer brief posts, others engage more with detailed content. Experiment to find what works.
Combine multiple sources
Selecting 2-3 related sources often creates richer, more comprehensive content than a single source.
Save winning templates
When you find configurations that work well, save them as templates for consistent results.
Use specific prompts
The more specific your prompt, the better the output. Include key points, target audience, and desired angle.
Organize with folders
Group related sources into folders for quick selection when generating campaign-specific content.
Now that you know how to generate posts, learn how to review, edit, and publish them: