The Analytics page provides comprehensive insights into your content creation and performance. Track posts created and published, monitor AI token usage and costs, analyze engagement metrics, discover your best posting times, and understand how you're using your research library. All data is presented in an easy-to-understand format with multiple tabs for detailed analysis.
Dashboard → AnalyticsActivity Overview
Track posts created, published, and scheduled
Engagement Metrics
Monitor likes, comments, and shares across posts
AI Generation Stats
View tokens used, costs, and generation success rates
Best Times to Post
Discover when your content performs best
At the top of the Analytics page, four key metric cards provide an instant snapshot of your activity:
Total Posts
The total number of posts in your library within the selected date range. Shows a breakdown of published and scheduled posts below the main number.
Posts Generated
The number of posts created using AI generation. This shows how much content was produced by the AI in the selected time period.
AI Tokens Used
Total AI tokens consumed for content generation. Shows the estimated cost in dollars below the token count, helping you track AI usage expenses.
Statistics Saved
The number of research statistics you've saved to your library. These are facts and figures you can use to enhance your content credibility.
Use the date range dropdown in the top-right corner to filter all analytics data. Your selection affects the overview cards, platform breakdown, and all tab data.
Last 7 days
Recent week view
Last 30 days
Monthly view
Last 90 days
Quarterly view
Last year
Annual overview
Tip
Use shorter date ranges (7 days) for monitoring recent activity and longer ranges (90 days or 1 year) for identifying trends and patterns in your content strategy.
Below the overview cards, you'll see a visual breakdown of your posts by platform. Each platform shows:
Note: This breakdown only appears if you have posts across multiple platforms. If all your posts are for a single platform, this section may not be displayed.
The Overview tab provides an activity summary showing your content creation activity broken down by status:
0
Published Posts
Successfully posted to social platforms
0
Scheduled Posts
Queued for future publishing
0
Drafts
Content awaiting review or editing
Use this view to quickly assess your content pipeline - how much is ready, how much is scheduled, and how much needs attention in drafts.
The Post Performance tab provides detailed engagement metrics for your published content. This is where you can see how your audience is responding to your posts.
Total Likes
Total + average per post
Total Comments
Total + average per post
Total Shares
Total + average per post
Total Engagement
Likes + Comments + Shares
Below the summary cards, you'll see a list of your recent posts with individual engagement metrics:
"Your post content preview appears here..."
Up to 10 recent posts are displayed
Tip
Compare engagement across posts to identify what content types and topics resonate most with your audience. Posts with higher engagement can inform your future content strategy.
The AI Generation tab provides insights into your AI content generation activity, helping you track usage, costs, and efficiency.
Total Generations
0
Success rate shown below
Posts Generated
0
Average posts per generation
AI Cost
$0.00
Total tokens used
See which platforms you're generating the most content for:
Understand what content sources you're using most for generation:
Cost Tracking: The AI cost is calculated based on the number of tokens used during content generation. Monitor this to optimize your AI usage and budget.
The Best Times tab analyzes your published posts to determine when your content receives the highest engagement. This data-driven insight helps you optimize your posting schedule.
The system analyzes all your published posts with engagement data and ranks time slots by average engagement:
Tuesday
2:00 PM - 3:00 PM
45 avg engagement
12 posts
Wednesday
10:00 AM - 11:00 AM
38 avg engagement
8 posts
To get accurate recommendations, you need:
Pro Tip: Use this data to schedule your posts during optimal time slots. The Content Calendar makes it easy to schedule posts for these recommended times.
The Research Usage tab tracks how you're building and using your statistics library. This helps you understand your research habits and content credibility efforts.
Statistics Saved
0
From research library
Statistics Submitted
0
Your scanned statistics
Total Usage
0
Times statistics were used
See which categories of statistics you've saved the most:
Categories are sorted by count, with the most used appearing first.
Tip
Building a diverse statistics library across multiple categories helps you create more varied and credible content. Visit the Research page to discover and save new statistics.
Check your analytics weekly to identify trends and adjust your content strategy. Look for patterns in what types of content perform best.
Use the Best Times data to schedule posts when your audience is most engaged. Experiment with different times to expand your optimal windows.
Monitor your AI generation stats to ensure you're getting good value. High post counts with low token usage indicates efficient generation.
Use research usage insights to identify gaps in your statistics library. Diversify categories to create more varied, credible content.
While post counts are important, engagement metrics tell you whether your content resonates with your audience. A few highly-engaging posts are often more valuable than many posts with low engagement.
Free: Basic analytics with overview cards and limited history
Starter: Full analytics with 30-day history
Creator/Agency: Advanced analytics with full history and detailed breakdowns
Master more features to maximize your social media impact:
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