Social Listening is your command center for monitoring what people are saying about your brand, competitors, and industry across social media. Get AI-powered daily briefings, real-time alerts, sentiment analysis, and actionable insights to stay ahead of conversations that matter to your business.
Track Mentions
Monitor brand and keyword mentions in real-time
AI Analysis
Get automated sentiment and trend insights
Smart Alerts
Receive notifications for important activity
The Social Listening dashboard provides an at-a-glance view of your social intelligence metrics:
Total Mentions
Overall count of mentions detected across all your listening queries, with daily change indicators.
Positive Sentiment
Percentage of mentions with positive sentiment, helping you gauge brand perception.
Active Queries
Number of listening queries currently monitoring social conversations.
Pending Alerts
Alerts requiring your attention. Click "View alerts" to see and respond to them.
Your Personalized Social Intelligence Summary
The AI Daily Briefing automatically analyzes all your social listening data and provides a concise summary of the most important insights. This feature saves hours of manual monitoring by highlighting what matters most.
Key Highlights Include:
Click "New Query" Button
Located in the top-right of the Social Listening page
Enter Query Details
• Query Name: A descriptive name (e.g., "Brand Mentions")
• Query Type: Select the type of monitoring
• Description: Optional notes about what you're tracking
Configure Keywords & Filters
• Keywords: Comma-separated terms to track (e.g., "your brand, product name")
• Hashtags: Relevant hashtags to monitor (e.g., "#yourbrand, #industry")
• Mentions: Specific accounts to track (e.g., "@yourbrand, @competitor")
• Exclude Keywords: Terms to filter out (e.g., "spam, bot, giveaway")
Select Platforms
Choose which social networks to monitor by clicking on the platform badges
Enable Alerts (Optional)
Toggle on to receive notifications when important mentions are detected
Choose the appropriate query type based on what you want to monitor:
Brand Monitoring
Track mentions of your brand name, products, and variations
Keyword Tracking
Monitor specific keywords related to your industry or topics
Competitor Analysis
Keep tabs on competitor mentions and activity
Industry Trends
Monitor broader industry conversations and emerging trends
Hashtag Tracking
Follow specific hashtags and campaign tags
Mention Monitoring
Track @ mentions of specific accounts
Monitor conversations across these major social networks:
Select multiple platforms when creating a query to get comprehensive coverage of your brand presence.
View quick stats for each query including total mentions, unread mentions, and positive sentiment count.
Each query card shows:
Detailed view of all your listening queries with full configuration information.
Features include:
Click the Edit button or settings icon on any query to open the edit dialog where you can:
Click "View Mentions" on any query to see all detected mentions. The mentions page automatically filters to show only mentions matching that specific query.
Mention Details Include:
Pro Tip: Use the "Respond to Mentions" button in the AI Daily Briefing to quickly address the most important mentions.
The AI Insights tab provides automatically generated analysis based on your social listening data. These insights help you understand trends and take action.
Trending Topics
Discover what topics your audience is increasingly discussing
Sentiment Analysis
Track overall sentiment trends and what's driving positive or negative mentions
Areas of Concern
Identify recurring themes in negative feedback that may need addressing
Recommended Actions
AI-generated suggestions for responding to trends and opportunities
Enable alerts on your listening queries to get notified when important events occur. View all alerts by clicking "View alerts" in the Pending Alerts card.
Alert Types:
Each alert includes AI analysis explaining the situation and recommended actions to take.
Create Focused Queries
Rather than one broad query, create specific queries for brand mentions, competitors, and industry keywords separately. This makes analysis easier and alerts more actionable.
Use Exclusion Keywords
Add common spam terms and irrelevant keywords to your exclusion list to reduce noise and focus on meaningful mentions.
Check the AI Briefing Daily
Start your day with the AI Daily Briefing for a quick summary of what's happening across your social landscape.
Enable Alerts for Critical Queries
Enable alerts on your brand monitoring queries to catch potential issues early and respond quickly to opportunities.
Respond Promptly to Mentions
Use the Respond to Mentions feature to quickly engage with your audience while conversations are still active.